OUR SERVICES
Bid Strategy, Bid Writing and Tender Support
Working alongside teams to develop winning submissions for healthcare contracts and opportunities
Preparing for a competitive tender can place significant pressure on leadership, clinical, operational and business development teams.
Winning requires more than a well-written submission. It depends on understanding what commissioners want to achieve, shaping the right service offer, developing credible partnerships, evidencing value and managing the process with discipline.
At Baxendale, we work as an extension of your team, bringing together bid strategy, bid writing, healthcare expertise, commercial insight and practical delivery support to help you get bid ready, submit with confidence and maximise your chances of success.
Our team has helped clients secure more than £3 billion of contracts, with a 92% win rate for quality and 86% overall win rate
HOW WE CAN HELP
A clear route from bid readiness to submission
01
Get Bid Ready
Many contracts are won or lost before the procurement is published. We help you assess your current position, strengthen your evidence base and address gaps before you enter a competitive process.
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Typical support includes:
- Contract renewal preparation
- Review of current service delivery
- Assessment against the existing specification, contract terms and bid commitments
- Gap analysis and improvement planning
- Evidence development
- Bid readiness reviews
- Recommendations to strengthen your position before procurement
02
Shape the Bid Strategy
Strong bids start with a clear view of the commissioner’s objectives, the competitive landscape and the themes that will differentiate your offer.
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Typical support includes:
- Understanding commissioner objectives and priorities
- Analysing the tender and evaluation criteria
- Market and competitor analysis
- Bid/no bid decision support
- Win theme development
- Strengths, weaknesses and risk assessment
- Service vision and proposition development
- Commercial strategy and positioning
03
Design the Service Offer
Commissioners are not just buying a document. They are assessing whether your proposed model is credible, deliverable, affordable and aligned to local priorities.
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Typical support includes:
- Service design workshops
- Clinical, operational and subject matter expert engagement
- Operating model development
- Workforce and leadership model design
- Partnership and consortium development
- Governance and delivery model design
- Financial and commercial modelling
- Social value strategy and commitments
- Mobilisation planning
04
Write and Strengthen the Submission
Our experienced bid writers help you develop clear, persuasive and evidence-based responses that meet the requirements and show why your organisation is the right choice.
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Typical support includes:
- Bid writing and rewriting
- Storyboarding and response planning
- Question-by-question response development
- Subject matter expert interviews
- Evidence gathering and evidence mapping
- Case study development
- Social value narrative development
- Editing, consistency checks and quality assurance
- Executive review and challenge
05
Manage the Bid Process
Major tenders need structure, pace and clear ownership. We provide experienced bid management support to coordinate teams, manage risks and keep the submission on track.
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Typical support includes:
- Bid governance and ways of working
- Bid team roles and responsibilities
- Detailed bid timetable and milestones
- Progress tracking
- Risk and issue management
- Clarification question management
- Portal management
- Submission coordination and upload
06
Review, Present and Mobilise
Our support can extend beyond drafting, helping you challenge the submission, prepare for evaluation stages and move confidently towards mobilisation if successful.
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Typical support includes:
- Independent bid review
- Red team review
- Commissioner-perspective assessment
- Compliance and scoring reviews
- Final quality assurance
- Bidder interview preparation
- Presentation development
- Mock panel preparation
- Clarification responses
- Mobilisation support
WHY Organisations CHOOSE BAXENDALE
Why Organisations Choose Baxendale
Established understanding of the primary care sector
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Delivery-focused consultants who work alongside your teams
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Support that combines strategy and implementation
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A whole-system perspective that allows us to see the bigger picture across multiple areas of operation
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Proven experience across local providers to complex provider groups
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Alternative Provider Medical Services (APMS)
We have successfully written Primary Care APMS bids covering standard contracts and caretaker arrangements, leveraging our expertise in primary care service models, digital access solutions, and addressing health inequalities.
Winning Examples
- North East Essex – two-lot APMS
Norfolk – three-lot APMS
Suffolk – single lot APMS
Bristol – single lot APMS
Integrated Community Health Services
We have successfully written Primary Care APMS bids covering standard contracts and caretaker arrangements, leveraging our expertise in primary care service models, digital access solutions, and addressing health inequalities.
Winning Examples
- North East Essex – two-lot APMS
Norfolk – three-lot APMS
Suffolk – single lot APMS
Bristol – single lot APMS
Sexual Health Services
We have successfully written Primary Care APMS bids covering standard contracts and caretaker arrangements, leveraging our expertise in primary care service models, digital access solutions, and addressing health inequalities.
Winning Examples
- North East Essex – two-lot APMS
Norfolk – three-lot APMS
Suffolk – single lot APMS
Bristol – single lot APMS
Wellbeing Services
We have successfully written Primary Care APMS bids covering standard contracts and caretaker arrangements, leveraging our expertise in primary care service models, digital access solutions, and addressing health inequalities.
Winning Examples
- North East Essex – two-lot APMS
Norfolk – three-lot APMS
Suffolk – single lot APMS
Bristol – single lot APMS
0-19 / Public Health Nursing Services
We have successfully written Primary Care APMS bids covering standard contracts and caretaker arrangements, leveraging our expertise in primary care service models, digital access solutions, and addressing health inequalities.
Winning Examples
- North East Essex – two-lot APMS
Norfolk – three-lot APMS
Suffolk – single lot APMS
Bristol – single lot APMS
Frameworks
We have successfully written Primary Care APMS bids covering standard contracts and caretaker arrangements, leveraging our expertise in primary care service models, digital access solutions, and addressing health inequalities.
Winning Examples
- North East Essex – two-lot APMS
Norfolk – three-lot APMS
Suffolk – single lot APMS
Bristol – single lot APMS
Digital and Health Tech Suppliers
We have successfully written Primary Care APMS bids covering standard contracts and caretaker arrangements, leveraging our expertise in primary care service models, digital access solutions, and addressing health inequalities.
Winning Examples
- North East Essex – two-lot APMS
Norfolk – three-lot APMS
Suffolk – single lot APMS
Bristol – single lot APMS
Latest Thinking & Client Stories
Case Studies
Latest Insights & News
NHS IMPACT Self-Assessment: what NHS providers need to know
Trusted Expertise in Out-of-Hospital Healthcare Transformation
What NHS Commissioners Really Look for in Bids (and Why Some Score Higher Than Others)
The Future of Service Reconfiguration: Lessons from the Field
“The experience of facing a large and complex tender was quite intimidating and confusing, and the Baxendale team helped us make sense of this and build a vision that was meaningful and ultimately successful in achieving our aim. The Baxendale team were talented and had good experience in all areas.”
Chris Winfield,
Associate Director of Strategy
Torbay and South Devon NHS Foundation Trust
STILL HAVE QUESTIONS?
Talk to Our Bids Team
Planning your next bid submission?
Whether you are preparing for contract renewal, responding to a live tender, developing a partnership bid or looking for additional capacity, we’d welcome the opportunity to discuss how we can help.