OUR SERVICES
Commercial
Develop and Implement your Commercial Strategy
We help health and care organisations develop and deliver commercial strategies that create sustainable income, support growth and strengthen long-term resilience.
We offer end-to-end commercial support, combining strategic insight with practical delivery to help organisations to diversify their revenue sources, launch new ventures and enterprises and/or optimise their profitability of existing ventures.
HOW WE CAN HELP
Six ways we support commercial growth and new ventures
01
Commercial Strategy
We start by understanding your organisation’s ambition for commercial activity and the role it plays in your wider strategy. Through detailed analysis, we identify priorities and opportunities that align with your objectives and market position.
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Typical support includes:
- Growth opportunity identification and prioritisation
- Strategic partnerships and market positioning
- Commercial capability and readiness reviews
- Commercial strategy development
- Opportunity assessment and prioritisation
02
Commercial Governance & Planning
A successful commercial strategy requires more than identifying opportunities. Organisations need clear governance, decision-making processes and delivery plans to ensure opportunities are assessed consistently, risks are understood and investment decisions support long-term objectives.
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Typical support includes:
- Commercial governance frameworks
- Decision-making processes
- Commercial oversight arrangements
- Implementation planning
- Delivery roadmaps
- Benefits and performance measures
03
Market Research & Analysis
We assess demand and market readiness for new or existing products and services. Our work explores market trends, pricing, competitors, risks and barriers to entry, helping clients make informed decisions before committing investment.
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Typical support includes:
- Market sizing and demand assessment
- Competitor and landscape analysis
- Customer and stakeholder research
- Pricing and revenue opportunity analysis
- Funding and commissioning market reviews
- Go/no-go opportunity assessments
04
Service & Operating Model Development
We support clients to translate analysis into detailed service and operating models, key to assessing the viability of a new venture. This includes workforce models, sales and marketing and IT requirements as well as corporate structures.
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Typical support includes:
- Service and operating model design
- Workforce and resource modelling
- Partnership and supply chain design
- Digital and technology requirements analysis
- Mobilisation and implementation planning
05
Financial Modelling, Strategy & Sourcing
We develop dynamic model forecasts and growth scenarios to test viability, affordability and risk. This allows clients to rigorously test the viability and financial risk of each project.
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Typical support includes:
- Financial forecasting and scenario modelling
- Pricing and commercial viability assessments
- Investment and funding option appraisal
- Cost, income and cashflow modelling
- Risk and sensitivity analysis
06
Business Cases & Approvals
We bring together strategy, analysis and modelling into clear, compelling business cases tailored to key audiences (including Boards, Commissioners, Trustees and investors).
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Typical support includes:
- Strategic outline, outline and full business cases
- Options appraisal and recommendation reports
- Benefits and social value assessments
- Financial and affordability cases
- Approval and stakeholder engagement support
Latest Thinking & Client Stories
Case Studies
Latest Insights & News
NHS IMPACT Self-Assessment: what NHS providers need to know
Trusted Expertise in Out-of-Hospital Healthcare Transformation
What NHS Commissioners Really Look for in Bids (and Why Some Score Higher Than Others)
The Future of Service Reconfiguration: Lessons from the Field
TO FIND
TBC
STILL HAVE QUESTIONS?
Talk to Our Commercial Team
Need support with your commercial strategy?
We’re happy to talk through your challenges and explore how we can help.