Community Health Providers |

East of England

Bid support for a radical new service model for Wellbeing Services.

Provide CIC is a community interest company that originated in the NHS and has evolved to focus on delivering high‑quality, safe, and effective community health services rooted in local need.

With all surpluses reinvested, it is deeply committed to community engagement, innovation, and supporting people and places to thrive.

What We Did

As the incumbent provider, Provide CIC sought our support to:

Develop a robust bid strategy, recognising that this would be a highly competitive bid process including numerous multi-national companies.
Facilitate the design of a transformative model of care including a partnership approach and its governance.
Undertake robust financial modelling Lead all areas of bid writing and bid visuals.

What Changed

Through a combination of best practice research and stakeholder engagement and workshops, we facilitated the creation of a bespoke and highly innovative model.

This seamlessly connected lifestyles support with asset based solutions to building community capacity and capability – all underpinned by a single digital platform combining service user and provider interfaces including self-help.

This was reinforced by robust behaviour change theories and a highly scalable, academia-backed community empowerment approach that met the specific needs and context of Essex County Council.

Alongside the service model, we brokered a 16 organisation partnership, each with a specific role and strength within a multitiered governance structure, and worked with the Provide team to build a robust financial model.

Finally, Baxendale led the full end-to-end bid writing process including the development of compelling visuals to support the description of a complex new model, ensuring this was underpinned by strong evidence.

Results

The bid was successful, with Provide securing the contract for the service.

We are proud to have supported this outcome, achieving a strong score of 94%.

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